1. Who is responsible for your information
The controller responsible for personal information used by this service is:
- Trading name: Avenue Chauffeurs
- Legal operator name: Avenue Chauffeurs
- Correspondence address: Bishop's Stortford, CM23 2WL
- Email: info@avenuechauffeurs.co.uk
- Licensing authority: East Hertfordshire
- Private hire operator licence number: 25/1358/TXPHO
2. Information we collect
Depending on the enquiry or booking, we may collect:
- names, telephone numbers, email addresses and business contact details;
- pickup and destination addresses, dates, times, flight numbers and journey instructions;
- passenger count, luggage information, accessibility or child-seat requirements;
- quotation, booking, payment and invoice records;
- messages exchanged by email, telephone, website form or WhatsApp;
- complaint, feedback, lost-property, incident and customer-service records;
- technical and security information generated by our hosting, email and website systems.
Please avoid sending sensitive information unless it is necessary for us to safely provide the requested service.
3. How we use personal information
We use personal information to:
- respond to enquiries and prepare quotations;
- accept, manage and fulfil chauffeur bookings;
- send booking confirmations and journey updates;
- allocate licensed drivers, vehicles and, where appropriate, other licensed operators;
- take payment, issue invoices and maintain accounting records;
- handle changes, cancellations, complaints, incidents and lost property;
- prevent fraud, misuse and threats to our systems or service;
- meet legal, licensing, tax, insurance and regulatory obligations;
- improve our service and business administration.
4. Our lawful bases
We normally use information because it is necessary to take steps at your request before entering into a contract or to perform a booking contract. We may also use information to comply with legal obligations and for legitimate interests such as operating, securing and improving the business, handling claims and preventing fraud.
Where consent is legally required, such as for certain direct marketing, consent will be requested separately and may be withdrawn.
5. Who we share information with
We may share only the information reasonably required with:
- licensed chauffeurs, drivers, vehicle providers and private hire operators involved in the booking;
- website hosting, email, communications, booking, accounting and payment service providers;
- airports, venues or travel coordinators where necessary to deliver the service;
- insurers, professional advisers, regulators, licensing authorities, courts and law-enforcement bodies where required or justified.
We do not sell personal information to advertisers.
6. International transfers
Some technology or communications providers may process information outside the United Kingdom. Where this occurs, we will rely on an appropriate legal safeguard required by UK data protection law.
7. How long we keep information
We keep information only for as long as reasonably necessary. As a working policy:
| Record | Typical retention |
|---|---|
| Unsuccessful enquiries and quotes | Up to 12 months |
| Booking and journey records | At least the period required by the licensing authority, and normally up to 6 years where needed for contracts, tax, claims or accounting |
| Invoices and financial records | Normally 6 years after the relevant financial year |
| Complaints, incidents and insurance matters | For the duration of the matter and any relevant limitation or regulatory period |
| Marketing preferences | Until consent is withdrawn or the information is no longer needed |
Records may be retained longer where required by law, a licensing condition, an insurance matter, a dispute or a legal claim.
8. Security
We use reasonable technical and organisational measures to protect information. No email, messaging platform or internet service is completely secure, so please send only information needed for the booking.
9. Your data protection rights
Depending on the circumstances, you may have rights to request access, correction, deletion, restriction, objection or portability of your personal information, and to withdraw consent where consent is the lawful basis.
To exercise a right, email info@avenuechauffeurs.co.uk. We may need to verify your identity before acting on a request.
10. Data protection complaints
Please contact us first so that we can investigate. Send a complaint to info@avenuechauffeurs.co.uk with enough information for us to identify the issue. We aim to acknowledge and handle data protection complaints promptly.
You also have the right to complain to the UK Information Commissioner's Office if you remain dissatisfied.
11. Cookies and website data
Our current website uses only the technology necessary to display and operate the site unless stated otherwise. If analytics, advertising, embedded media or other non-essential cookies are introduced, this notice and any required cookie controls will be updated.
12. Other websites and services
Links to WhatsApp, email providers, payment providers or other external services are governed by those providers' own privacy information.
13. Updates
We may update this notice when our services, suppliers or legal obligations change. The current version will be published on this page.
Last updated: 14 June 2026.